'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington Post. But its a story that has never been told - until now. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. A compelling tale of app jealousy.' Financial Times Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award Finalist for SABEW'S Inaugural Best in Business Book Award In this 'sequel to The Social Network ' ( The New York Times ), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade. In just ten years, Instagram has gone from being a simple photo app to a 100-billion company. Inside Story explores the capacity of stories to direct our thinking. Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk Stories have persuasive powers: they can influence how a person thinks and acts. One of the best books of the year according to: The Times | Fortune | Financial Times | Inc. Instagram has remade us all in its image. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. The extraordinary inside story of how Instagram became the worlds most successful appWinner of the FT & McKinsey Business Book of the Year Award. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The inside story of the how Instagram took over the world.ĭrawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. 'Clear-eyed and objective.' New York Times 'Deeply researched and highly entertaining.' The Times Winner of the FT & McKinsey Business Book of the Year Award 2020 No Filter: The Inside Story of Instagram – Winner of the FT Business Book of the Year Award Paperback – 11 Feb.

The inside story of instagram